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In working with our clients over the years,
we have put together a list of observations about websites and
small businesses. These observations have become a philosophy that
we follow.
Cognizant: The "look and feel" of a website should
represent the company. A conservative company should have a
conservative looking website. A company selling items to kids
should have a website that looks kid-friendly.
Purpose of technology: Every piece of "cutting edge"
technology on a website should support the company's business in
some way and earn you money . Otherwise, we will advise against
putting it there in the first place.
Interactive: The web site should give the visitor the
means of contacting you; requesting more information from you;
submitting feedback about your site or your products, services, or
messages; or ordering your products or services.
Functional: Visitors will leave a site if it takes too
long to load. Good website designers will design a site so that it
is easy to find the information that users need in
easy-to-understand terms .
Professional: A website should look professional, for
visitors to want to do business with that company. This is often a
fact that business owners forget when they ask their friend�s son
to build them a website.
Benefit: On Internet, there is no reason that a small
business cannot benefit as much as or more than a large company --
for a fraction of the cost. |
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